The women's movement ushered in a slew of programming featuring strong, independent females as central characters. Most notable was The Mary Tyler Moore Show, which spawned the successful spin-offs Rhoda and Phyllis, and also resulted in Mary Tyler Moore becoming the first female to head a television production company of her own, MTM Enterprises, which churned out groundbreaking programming in the late 1970s throughout the 1990s. Women were also established portraying strong characters in programs like Police Woman, Wonder Woman, The Bionic Woman, and others.
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